Use branding to your advantage.

Create great personal branding for yourself and grow your freelance business.

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For more on personal branding, check out the modules below.

Define yourself as a freelancer.

Lay the foundation for your brand creation. Analyze yourself, your business and consider what types of clients you want to work with.

  • Work out who you are as a brand.

    Begin by defining who you are. List your experience and skills. Next, think about what your clients will get out of working with you. What are the unique advantages you bring to their business through your skills, service and experience? From this exercise, you can zoom in on what makes you stand out and establish your brand position. The result will also be a great base for you to work from when you’re developing your online and social media profiles and bios.

    Need help with writing your personal brand story? Check out the guide in this blog by ABC Copywriting:

  • Set out your business goals.

    Next, start mapping out where you want your freelance business to go by defining your business goals. This will provide direction on how you’ll grow your freelance business and prevent you from getting too caught up in the day-to-day activities. Where do you want to be in a month or five years down the freelance road? What would you do then if you or your business has changed by then? Make the time to set out your business goals in detail and review them periodically. They are your roadmap to a successful freelance career. The article link below will help.

    Need a hand? This article by Entrepreneur may help:

  • Who are the clients you’d like to work with?

    A client that works in a very structured and detailed manner is likely to prefer using freelancers whose branding exudes sleek professionalism. Conversely, some clients and businesses are quirkier – they instinctively gravitate towards branding with a little more pep.

    All of this comes into play in crafting your personal brand, when you’re expressing yourself verbally and visually on your website and social media. Create a logo and style of expression (e.g. your tone, writing style, and the colors you use) that lean towards the type of clients you’d like to work with.

Create your brand assets.

Often, the first things a prospective client sees about you would be your logo and business name. These need to focus strongly on who you are and instantly give people a good sense of what you do.

  • Pick a business name that works best for you.

    Do you want to brand yourself with a personal touch and freelance under your own name, or do you want to be seen as a company? Well, that really depends on the type of clients you’re targeting, as well as your plans for your business.

    When you brand yourself using your own name, you come across as more personal and are likely to be more attractive to clients that prefer working with an individual.

    A company name tends to make you more appealing to clients with bigger – but perhaps more complex – projects on hand. Operating under a company name is more appropriate when you want to present yourself as a bigger company, or if you intend to grow your business and take on more staff.

    For help with your business name, check out these useful resources:

    • The 3 most important factors in naming your business (
    • To see if a name’s been taken, try searching for that name by using a domain registrar such as and Google search. Both search methods are not completely 100% fail safe but they should be a good gauge. In order to be completely certain your chosen business name is unique, you will need to conduct searches of the trademark and company databases in your own country.
  • Creating your logo.

    Your logo is the graphic symbol that represents you. Whether you’re creating a logo on your own or getting someone to design one for you, these are some cues to help guide your creative process.

    Think back to your business goals, the work you do, and the clients you want to target. Based on these, try visualizing what kind of graphic representation encapsulates you and your work. Do you see something unconventional and colorful for yourself or does it veer towards something minimalist and sleek? You could also use a basic logo generator to test-run your ideas.

    If you’d like help picking a color, consider using psychologically powerful colors in the logo design. Blue, for example, helps convey trust and intelligence, while yellow is an emotional cue for optimism and creativity.

    Learn what different colors say about you in this article by Colour Affects:

    With your logo ready, you can start using it on everything from your business cards to the online invoices you send out.

    Need help with designing your logo? Try these online graphic design marketplaces:

Enhance your online presence.

Done well, your online presence will spread brand awareness and gain you more leads and customers.

  • On your website or blog.

    Your site or blog should complement what you stand for as a brand, and the content needs to work well in promoting yourself as a business. Use your Home and About sections to give clients a good overview of what you can do for them, and why it’s you they need to pick. Another powerful content strategy is to use case studies. Detail the business challenge and how your work helped solve it. This establishes your credibility as a reliable freelancer. To start your blog or website, go with WordPress, or use these website templates.

  • With your LinkedIn profile.

    LinkedIn is a powerful way to bring in more business and build up your branding. Make sure to set up your profile for maximum impact. You’ll need a professional-looking photo of yourself, a compelling headline and summary, a concise and punchy listing of your work experience, links to your previous work or to your portfolio, and, if possible, good testimonials from your previous clients.

    This excellent guide on Envato Tuts+ provides you with a step-by-step guide on using LinkedIn, detailing ways you can leverage its features to network effectively as a freelancer:

  • Through your portfolio.

    Impress prospects with your portfolio of work to convince them that you’re the best freelancer for the job. Add links on your site and LinkedIn profile to the good work you’ve done, or put your online portfolio up with Behance, Cargo Collective, or any of the other portfolio tools in our branding toolbox. Just note that, when presenting your work, less is more. Curate your portfolio and make it a lean and focused collection that best represents you.

Help people reach you.

Though sometimes overlooked, business cards and email signatures are actually great ways to self-promote.

  • Business cards

    Have plenty of business cards ready and get them into as many people’s hands as you can. Give them to the people you meet when networking, and pass some extras to clients or prospects so that they can help recommend you. Make your business cards cleanly designed and easy-to-read, complete with contact details like your email and postal address, phone numbers, website address and social networks.

  • Email signatures

    The basic email signature containing your contact details and links to your online presences gives people a convenient way to find out more about your business. It’s a practically effortless way to reinforce your branding and market yourself.

Network to grow.

Be where the clients are. Attend events and find opportunities to network.

Position yourself as an expert.

Since your reputation helps your brand, it’s good business to build up your credibility by showing off your expertise.

More ways to grow your freelance business.

Use these guides to become a more sought-after, successful freelancer!

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